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Web2.0 is the second-generation of Internet-based services — such as
social networking sites, wikis, communication tools, and folksonomies —
that let people collaborate and share information online in previously
unavailable ways.
Commentators see many recently-developed concepts and technologies as contributing to Web 2.0, including weblogs, linklogs, wikis, podcasts, RSS feeds and other forms of many-to-many publishing; social software, web APIs, web standards, online web services, and others.
Ethos Web 2.0 Marketing Services will help you:
- Build an Archive of prospects and customers thoughts’ on your
product/service
- Let your golden-customers convince your prospects
of the benefits of your product/service
- Help and be helped -
prospects are always looking for credible info on your
products/services. Be a focal point for their information needs.
- Earn the trust of your prospect
- Communicate effectively
Marketing approaches:
- RSS - Opportunities to syndicate content to third party sites on long-tail
- RSS - Offer more granular updates to customers on content
- Blogs - opportunities to demonstrate expertise (B2B) or create a buzz (B2C)
- Online PR – managing reputation increases in important
- Supporting community – Tourism Taxi Challenge.
- Viral marketing to extend reach
- Ad networks across content sites. Ability to tailor.
- Content-based plays
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